Data shows that the international financial services sector spent $95.7 billion in digital advertising in 2012. By 2017, this number is expected to reach the $200-billion mark. However, despite the growing expenses in digital advertising, the financial services industry started late in devising its digital marketing strategy. As a matter of fact, while the sector is making an effort towards digitization, other industries are bringing out customer-friendly products the digital way.
The recent technologies are now making it easier for people to apply for short term finance for business use. In addition, opening bank accounts or improving one’s credit is now simpler and more straightforward than ever, thanks to technology. Introducing new financial services and reaching a wider market are now also possible.
Here are some of the digital marketing tools that financial companies and institutions are using on their marketing strategies:
According to statistics, the social media presence of financial institutions grew by 31 percent. In fact, social media are reshaping how financial services are being introduced and advertised in the market. However, research shows that 59 percent of customers are oblivious to the social media accounts of financial companies. This makes the competition open for everyone.
Aside from using social media in ushering in available financial services, companies are now using them in coming up with new banking services. For example, bank customers in Turkey can now make transactions with their bank on Facebook.
Financial institutions can now market their services through web ads. You can now place advertisements on websites that generate great traffic. Some ads work wherein you have to pay for every clicks directed to your website. There are also CPM ads which will require you to pay affiliates sites for every customer interaction or e-mails they collected. Some of the popular CPM ad networks are Criteo and Adtegrity.
Aside from blog articles and white papers, financial companies can introduce their services to consumers using various media. In fact, online video marketing on YouTube is known to be very effective. By conveying the right message and delivering the right content, businesses will be able to target the right set of customers.
Based on Adobe’s research, the most used apps by consumers are mobile apps for financial services. If companies would like to introduce new banking services, they can just integrate them with these applications.
Banner ads are considered as an important part of an optimized digital strategy of businesses. These ads are more than images that pop-up and encourage the users to click them. As a matter of fact, they are integral facets of a network’s advertising campaign.
A successful banner ad is relevant and aesthetically pleasing. However, there is a new trend of effective banner ads that are getting the attention of marketers and business owners. Today’s banner ads that draw a huge deal of online traffic are sexy and provocative. This just shows that an alluring angle does sell.
Creating Banner Ads
Stimulating banner ads are frequently used by adult sites, online video games, dating sites, or websites that offer anything free or that matter.
In creating banner ads, vulgar images or gifs are used to bait the curious mind into clicking the pop-up advertisement. More often than not, these banner ads have phrases or images quite unrelated to the site or landing page you are taken to.
If you’ll notice, in these instances, these banner ads are poorly made and look cheap. Believe it or not, the creators do intend them to be that way. They want the images to appear as homemade; that real people are encouraging by them them as they seem real and not made by a swanky marketing agency. Interestingly, the uglier the banner ads are, on many occasions, the higher is the chance that people will be interested on clicking them. Moreover, using amateur pictures or selfies will give the impression that this offer or opportunity is real.
Effective Banner Ads
Banner ads are more effective if you use the right type of font. Meme fonts, such as Impact, are commonly used in creating banner ads. You should also make sure to include spelling mistakes on your ads’ texts. According to a banner designer, creating banner ads is all about catching one’s attention. Amateur images, grammatical errors, and flashy texts do capture the attention of Internet users. Colorful and NSFW sentences are also critical to the success of your banner advertisement. Typical niche related terms put into convincing catch phrases are best.
When designing your banner ad, you should also consider the headline, sub-headline, call to action and your ad’s color combination. Just remember that your banner ad must be able to sell to your potential visitor’s . If successful, this will translate to a good lead and increased revenues.
Promoting healers and healthcare professionals in the past decades means relying on word of mouth and traditional marketing like TV, radio and print media. Today, digital marketing is overtaking traditional methods with the ever-increasing reliance of people on digital technology. With more smart devices than people, more and more people are spending more time online. People typically search online for health care providers before making an appointment. With this trend, it seems wiser to limit traditional marketing and invest more time and money on online promotional activities.
Healthcare professionals without an online presence are going to be invisible to many potential customers. Without a web presence they may lose customers who can’t look them up online to get more information. Healers and healthcare professionals must have online presence so that potential patients searching for their services can easily find them. There are many ways to promote healers and healthcare professionals to get patients to their door and online promotion is proven to be the most effective one. Promoting healers and healthcare professionals online can bring as many patients into the clinic with minimum amount of time and money invested.
Ways to promote healers and healthcare professionals online:
Create a responsive website that’s simple and visually appealing to your current and future clients. A responsive website automatically adjusts to the size of the user’s device to give them good user experience. This will serve as your main marketing hub for information and communication with patients online. Your website must contain your basic information such as your services, location, phone number and directions.
If you already have a website creating a blog can be one of the best marketing tactics you can use to expand the outreach of your practice. Your blog can provide prospective patients with information that can help them with their health condition. Your viewers will surely appreciate free and valuable information from your blog. You can also create a testimonials tab on your blog and publish your success stories to be shared on your social media accounts.
Search Engine Optimisation
SEO is important to a successful online marketing strategy. Potential clients use search engine to find health related information. Developing search engine optimisation allows you to be found easily when people conduct online search for health providers. SEO increases your overall web presence and ensures that your site can be found on the top of the search engines results pages. If your website is optimise you will receive more traffic from people searching for your services. Determine the keywords that are relevant to your business and optimise the content in your web pages, blogs and social media post.
Optimise your web pages for local SEO since people looking for health services will be looking for practice near their place. They are more likely to search for a chiropractor in Narrabeen, Sydney than just chiropractor. Confirm your Google business listing and add a site map to it to help optimise your pages for local searches. List your business name, address, phone number, website and which category your practice falls under. Include your hours of operation and site map. Uploading your recent pictures will help identify your practice. Encourage your clients to put a review on your Google+ page. Positive reviews will give your practice more visibility.
Social networking sites such as Facebook, Twitter, Instagram and LinkedIn provide a great platform for promotion. Healthcare professionals benefit from social media by attracting new patients, increasing patient loyalty and growing their fan base. Social media fan pages also offer the chance to interact with current and potential clients. Healers and healthcare professionals with online interaction are more likely to increase their recommendation. Put social media icons on your website and link it to your social media accounts. Create optimised content and post it on your social media pages.
Online advertising promote your products and services through visually appealing graphics, animation and video. Placing online ads on sites frequently visited by your target audience increase online visibility and web traffic. Online advertising particularly banner ads are less expensive than tri-media advertising. Banner ads benefit healthcare professionals by allowing them to compete with established practice in their area.
Google Adword campaign is a great way to attract new patients searching for health providers. Ads are targeted near the geographical area of your practice. It can be optimise to the keywords related to your business so that if you’re a chiropractor, people with neck pain, back pain, carpal tunnel scoliosis and sciatica may see your ads. The benefit of this tactic is that you only pay when people clicks on your ad.
Your digital signature can serve as your unique business card. Promote your practice by creating digital signature and adding your signature to all your reply, outgoing and forwarding emails. A digital signature on your smartphone and text is an opportunity for you to let patients remember you easily. Your digital signature will work like the traditional business card.
It’s impossible to make a successful SEO strategy without great content. Great content on your website is the key to make search engines love your site. Unique content posted on your site leads to better Google ranking. To successfully promote your services online you need to produce new content that captures your viewer’s attention. Publish unique content to your blog posts, social media updates, videos and online materials. Carefully crafted content will improve your search engine rankings, drive more traffic to your site and generate leads. You can use your content again by repurposing them into infographics or video presentation.
Yellow Page Listings
People who consult the Yellow Pages are ready to make buying decision. Yellow Pages searchers want your services and they are only searching for the best one. Register your practice in Yellow Pages, it is more advisable to go for smaller in column listing with URL to your website than going to large yellow page ad. When you’re listed you’re positioned where your prospective clients may easily see you.
Listings and Directories
Most online listings are free. Claim your business listings in Google Local, Yahoo Local, Bing Local and Yelp. Make sure that people can find you online. Ensure your business information like website, address, phone numbers and hours of operation are accurate and consistent in your listings.
People are more visual and prefer to watch videos than reading a long article when they need information. Videos allow you to talk directly to the viewers. You can help people address their needs and supply the information they want. Create a powerful video about your services to make people familiar with you when they visit your practice. Your videos can also be posted in your website and shared in your social media pages. Posting videos on YouTube and Vimeo can be an invaluable tool to promote your practice because these sites have millions of daily visitors.
People love a good deal from health providers. Offer new patient discount or free consultation so that people may find out what you have to offer. Discounts and loyalty reward points ensures that your patients will keep coming back to your door. You can post your promo discounts on your website and social media pages.
If you are a healer or health professional you can cross promote your services on social media channels with other professionals that compliment your business. If you are a chiropractor and you don’t offer massage at your practice, you can make connections with businesses that offer therapeutic bodywork. You can trade referrals by connecting with other medical professionals.