Promoting healers and healthcare professionals in the past decades means relying on word of mouth and traditional marketing like TV, radio and print media. Today, digital marketing is overtaking traditional methods with the ever-increasing reliance of people on digital technology. With more smart devices than people, more and more people are spending more time online. People typically search online for health care providers before making an appointment. With this trend, it seems wiser to limit traditional marketing and invest more time and money on online promotional activities.
Healthcare professionals without an online presence are going to be invisible to many potential customers. Without a web presence they may lose customers who can’t look them up online to get more information. Healers and healthcare professionals must have online presence so that potential patients searching for their services can easily find them. There are many ways to promote healers and healthcare professionals to get patients to their door and online promotion is proven to be the most effective one. Promoting healers and healthcare professionals online can bring as many patients into the clinic with minimum amount of time and money invested.
Ways to promote healers and healthcare professionals online:
Create a responsive website that’s simple and visually appealing to your current and future clients. A responsive website automatically adjusts to the size of the user’s device to give them good user experience. This will serve as your main marketing hub for information and communication with patients online. Your website must contain your basic information such as your services, location, phone number and directions.
If you already have a website creating a blog can be one of the best marketing tactics you can use to expand the outreach of your practice. Your blog can provide prospective patients with information that can help them with their health condition. Your viewers will surely appreciate free and valuable information from your blog. You can also create a testimonials tab on your blog and publish your success stories to be shared on your social media accounts.
Search Engine Optimisation
SEO is important to a successful online marketing strategy. Potential clients use search engine to find health related information. Developing search engine optimisation allows you to be found easily when people conduct online search for health providers. SEO increases your overall web presence and ensures that your site can be found on the top of the search engines results pages. If your website is optimise you will receive more traffic from people searching for your services. Determine the keywords that are relevant to your business and optimise the content in your web pages, blogs and social media post.
Optimise your web pages for local SEO since people looking for health services will be looking for practice near their place. They are more likely to search for a chiropractor in Narrabeen, Sydney than just chiropractor. Confirm your Google business listing and add a site map to it to help optimise your pages for local searches. List your business name, address, phone number, website and which category your practice falls under. Include your hours of operation and site map. Uploading your recent pictures will help identify your practice. Encourage your clients to put a review on your Google+ page. Positive reviews will give your practice more visibility.
Social networking sites such as Facebook, Twitter, Instagram and LinkedIn provide a great platform for promotion. Healthcare professionals benefit from social media by attracting new patients, increasing patient loyalty and growing their fan base. Social media fan pages also offer the chance to interact with current and potential clients. Healers and healthcare professionals with online interaction are more likely to increase their recommendation. Put social media icons on your website and link it to your social media accounts. Create optimised content and post it on your social media pages.
Online advertising promote your products and services through visually appealing graphics, animation and video. Placing online ads on sites frequently visited by your target audience increase online visibility and web traffic. Online advertising particularly banner ads are less expensive than tri-media advertising. Banner ads benefit healthcare professionals by allowing them to compete with established practice in their area.
Google Adword campaign is a great way to attract new patients searching for health providers. Ads are targeted near the geographical area of your practice. It can be optimise to the keywords related to your business so that if you’re a chiropractor, people with neck pain, back pain, carpal tunnel scoliosis and sciatica may see your ads. The benefit of this tactic is that you only pay when people clicks on your ad.
Your digital signature can serve as your unique business card. Promote your practice by creating digital signature and adding your signature to all your reply, outgoing and forwarding emails. A digital signature on your smartphone and text is an opportunity for you to let patients remember you easily. Your digital signature will work like the traditional business card.
It’s impossible to make a successful SEO strategy without great content. Great content on your website is the key to make search engines love your site. Unique content posted on your site leads to better Google ranking. To successfully promote your services online you need to produce new content that captures your viewer’s attention. Publish unique content to your blog posts, social media updates, videos and online materials. Carefully crafted content will improve your search engine rankings, drive more traffic to your site and generate leads. You can use your content again by repurposing them into infographics or video presentation.
Yellow Page Listings
People who consult the Yellow Pages are ready to make buying decision. Yellow Pages searchers want your services and they are only searching for the best one. Register your practice in Yellow Pages, it is more advisable to go for smaller in column listing with URL to your website than going to large yellow page ad. When you’re listed you’re positioned where your prospective clients may easily see you.
Listings and Directories
Most online listings are free. Claim your business listings in Google Local, Yahoo Local, Bing Local and Yelp. Make sure that people can find you online. Ensure your business information like website, address, phone numbers and hours of operation are accurate and consistent in your listings.
People are more visual and prefer to watch videos than reading a long article when they need information. Videos allow you to talk directly to the viewers. You can help people address their needs and supply the information they want. Create a powerful video about your services to make people familiar with you when they visit your practice. Your videos can also be posted in your website and shared in your social media pages. Posting videos on YouTube and Vimeo can be an invaluable tool to promote your practice because these sites have millions of daily visitors.
People love a good deal from health providers. Offer new patient discount or free consultation so that people may find out what you have to offer. Discounts and loyalty reward points ensures that your patients will keep coming back to your door. You can post your promo discounts on your website and social media pages.
If you are a healer or health professional you can cross promote your services on social media channels with other professionals that compliment your business. If you are a chiropractor and you don’t offer massage at your practice, you can make connections with businesses that offer therapeutic bodywork. You can trade referrals by connecting with other medical professionals.